Temu, a Chinese-founded e-commerce company, became the most-downloaded app in just over a year. The retailer has flooded social media feeds with curious consumers and even aired ads at back-to-back Super Bowls. In 2023, the discount retail app moved about $17 billion worth of goods between manufacturers and customers across the Pacific.

Since launching in the United States in September of last year, Temu has successfully expanded to 47 countries and has become one of the most popular free apps on the App Store.

According to data released by Statista, less than ten months after its launch, Temu reached over a hundred million users. By November, Temu had achieved 250 million downloads globally.

After PDD’s Q3 financial report was released, the remarkable 93.9% year-on-year revenue surge significantly exceeded Wall Street’s market expectations. The stock price surged by 18% after the release, surpassing Alibaba in market capitalisation, achieving a historic breakthrough and triggering widespread attention in the capital market.

Looking at the highest-valued companies globally since 1967, the success of any enterprise such as IBM, NFF, General Electric, Microsoft, ExxonMobil, or others is not only a product of its time but also a result of doing a series of things right, combining various factors and elements in a mutually reinforcing way.

At the core of Temu’s success lies its pioneering Next-Gen Manufacturing (NGM) model, which ensures an intelligent and efficient supply chain, effectively reducing costs by at least 50% compared to conventional approaches. In essence, Temu’s NGM model empowers sellers to reduce production costs from the design phase to the final delivery, enabling Temu to pass on substantial savings to its customers. 

Customers are also encouraged to provide feedback, fostering the creation of tailored and budget-friendly products that precisely meet their needs. This virtuous cycle revolutionizes the retail landscape, aligning production with consumer demand while delivering unparalleled affordability and reducing waste. 

So, is it really all that great. Watch this video from WSJ for an in depth look at the company.

Temu 2024 Outlook

Temu has made significant progress in its rapid overseas expansion, not by simply replicating traditional methods of traffic and virality, nor is it a result of the “low-price” phenomenon. Instead, Temu has innovated by introducing the “full-service model” to balance traditional self-operated and platform models on e-commerce platforms. This model transforms the “heavy-asset self-operated” approach into a “light-asset self-operated” one, thereby gaining a temporary advantage in competition through differentiation.

According to data disclosed by research firm Similarweb, as of December 2023, Temu’s independent user count has reached 467 million, on par with AliExpress, ranking second in the global e-commerce rankings. Amazon holds the top position with 2.659 billion users, while SHEIN ranks third with 172.3 million users. During the past six months, Temu’s global user base was only 226.3 million, placing it fourth. The top three were Amazon (2.345 billion), AliExpress (421.8 million users), and SHEIN (251.3 million users).

According to the download rankings of the 2023 App Store application released by Apple in the United States, in the list of free application downloads, Temu has surpassed a series of apps such as TikTok, Instagram, Google, and YouTube, securing the top position.


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