OopenAI shared their updates via a DevDay talk. We will share the video below the main updates. These are the main take aways form their talk.

Today, we shared dozens of new additions and improvements, and reduced pricing across many parts of our platform. These include:

• New GPT-4 Turbo model that is more capable, cheaper and supports a 128K context window
• New Assistants API that makes it easier for developers to build their own assistive AI apps that have goals and can call models and tools
• New multimodal capabilities in the platform, including vision, image creation (DALL·E 3), and text-to-speech (TTS)

We’ll begin rolling out new features to OpenAI customers starting at 1pm PT today.

Learn more about OpenAI DevDay announcements for ChatGPT.

GPT-4 Turbo with 128K context

We released the first version of GPT-4 in March and made GPT-4 generally available to all developers in July. Today we’re launching a preview of the next generation of this model, GPT-4 Turbo. 

GPT-4 Turbo is more capable and has knowledge of world events up to April 2023. It has a 128k context window so it can fit the equivalent of more than 300 pages of text in a single prompt. We also optimized its performance so we are able to offer GPT-4 Turbo at a 3x cheaper price for input tokens and a 2x cheaper price for output tokens compared to GPT-4.

GPT-4 Turbo is available for all paying developers to try by passing gpt-4-1106-preview in the API and we plan to release the stable production-ready model in the coming weeks.

Function calling updates

Function calling lets you describe functions of your app or external APIs to models, and have the model intelligently choose to output a JSON object containing arguments to call those functions. We’re releasing several improvements today, including the ability to call multiple functions in a single message: users can send one message requesting multiple actions, such as “open the car window and turn off the A/C”, which would previously require multiple roundtrips with the model (learn more). We are also improving function calling accuracy: GPT-4 Turbo is more likely to return the right function parameters.

Improved instruction following and JSON mode

GPT-4 Turbo performs better than our previous models on tasks that require the careful following of instructions, such as generating specific formats (e.g., “always respond in XML”). It also supports our new JSON mode, which ensures the model will respond with valid JSON. The new API parameter response_format enables the model to constrain its output to generate a syntactically correct JSON object. JSON mode is useful for developers generating JSON in the Chat Completions API outside of function calling.

Reproducible outputs and log probabilities

The new seed parameter enables reproducible outputs by making the model return consistent completions most of the time. This beta feature is useful for use cases such as replaying requests for debugging, writing more comprehensive unit tests, and generally having a higher degree of control over the model behavior. We at OpenAI have been using this feature internally for our own unit tests and have found it invaluable. We’re excited to see how developers will use it. Learn more.

We’re also launching a feature to return the log probabilities for the most likely output tokens generated by GPT-4 Turbo and GPT-3.5 Turbo in the next few weeks, which will be useful for building features such as autocomplete in a search experience.

Updated GPT-3.5 Turbo

In addition to GPT-4 Turbo, we are also releasing a new version of GPT-3.5 Turbo that supports a 16K context window by default. The new 3.5 Turbo supports improved instruction following, JSON mode, and parallel function calling. For instance, our internal evals show a 38% improvement on format following tasks such as generating JSON, XML and YAML. Developers can access this new model by calling gpt-3.5-turbo-1106 in the API. Applications using the gpt-3.5-turbo name will automatically be upgraded to the new model on December 11. Older models will continue to be accessible by passing gpt-3.5-turbo-0613 in the API until June 13, 2024. Learn more.

Assistants API, Retrieval, and Code Interpreter

Today, we’re releasing the Assistants API, our first step towards helping developers build agent-like experiences within their own applications. An assistant is a purpose-built AI that has specific instructions, leverages extra knowledge, and can call models and tools to perform tasks. The new Assistants API provides new capabilities such as Code Interpreter and Retrieval as well as function calling to handle a lot of the heavy lifting that you previously had to do yourself and enable you to build high-quality AI apps.

This API is designed for flexibility; use cases range from a natural language-based data analysis app, a coding assistant, an AI-powered vacation planner, a voice-controlled DJ, a smart visual canvas—the list goes on. The Assistants API is built on the same capabilities that enable our new GPTs product: custom instructions and tools such as Code interpreter, Retrieval, and function calling.

A key change introduced by this API is persistent and infinitely long threads, which allow developers to hand off thread state management to OpenAI and work around context window constraints. With the Assistants API, you simply add each new message to an existing thread.

Assistants also have access to call new tools as needed, including:

• Code Interpreter: writes and runs Python code in a sandboxed execution environment, and can generate graphs and charts, and process files with diverse data and formatting. It allows your assistants to run code iteratively to solve challenging code and math problems, and more.
• Retrieval: augments the assistant with knowledge from outside our models, such as proprietary domain data, product information or documents provided by your users. This means you don’t need to compute and store embeddings for your documents, or implement chunking and search algorithms. The Assistants API optimizes what retrieval technique to use based on our experience building knowledge retrieval in ChatGPT.
• Function calling: enables assistants to invoke functions you define and incorporate the function response in their messages.

As with the rest of the platform, data and files passed to the OpenAI API are never used to train our models and developers can delete the data when they see fit.

You can try the Assistants API beta without writing any code by heading to the Assistants playground.

Use the Assistants playground to create high quality assistants without code.

The Assistants API is in beta and available to all developers starting today. Please share what you build with us (@OpenAI) along with your feedback which we will incorporate as we continue building over the coming weeks. Pricing for the Assistants APIs and its tools is available on our pricing page.

New modalities in the API

GPT-4 Turbo with vision

GPT-4 Turbo can accept images as inputs in the Chat Completions API, enabling use cases such as generating captions, analyzing real world images in detail, and reading documents with figures. For example, BeMyEyes uses this technology to help people who are blind or have low vision with daily tasks like identifying a product or navigating a store. Developers can access this feature by using gpt-4-vision-preview in the API. We plan to roll out vision support to the main GPT-4 Turbo model as part of its stable release. Pricing depends on the input image size. For instance, passing an image with 1080×1080 pixels to GPT-4 Turbo costs $0.00765. Check out our vision guide.

DALL·E 3

Developers can integrate DALL·E 3, which we recently launched to ChatGPT Plus and Enterprise users, directly into their apps and products through our Images API by specifying dall-e-3 as the model. Companies like Snap, Coca-Cola, and Shutterstock have used DALL·E 3 to programmatically generate images and designs for their customers and campaigns. Similar to the previous version of DALL·E, the API incorporates built-in moderation to help developers protect their applications against misuse. We offer different format and quality options, with prices starting at $0.04 per image generated. Check out our guide to getting started with DALL·E 3 in the API.

Text-to-speech (TTS)

Developers can now generate human-quality speech from text via the text-to-speech API. Our new TTS model offers six preset voices to choose from and two model variants, tts-1 and tts-1-hd. tts is optimized for real-time use cases and tts-1-hd is optimized for quality. Pricing starts at $0.015 per input 1,000 characters. Check out our TTS guide to get started.

How can I get access to it?

Anyone with an OpenAI API account has access. The model can be accessed by passing gpt-4-1106-preview as the model name in the API.

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GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. The GPT language model uses deep learning to produce human-like responses. Deep learning is a branch of machine learning that involves training artificial neural networks to mimic the complexity of the human brain, to produce human-like responses.

ChatGPT has a user-friendly interface that utilizes this technology, allowing users to interact with it in a conversational manner.

In light of this new technology, businesses and consumers alike have shown great interest in how such an innovation could revolutionize marketing strategies and customer experiences.

What’s so special about ChatGPT?

What sets ChatGPT apart from other chatbots is the size of its dataset. Chatbots are usually trained on a smaller dataset in a rule-based manner designed to answer specific questions and conduct certain tasks.

ChatGPT, on the other hand, is trained on a huge dataset — 175 billion parameters and 570 gigabytes — and is able to perform a range of tasks in different fields and industries. 570GB is equivalent to over 385 million pages on Microsoft Word.

Given the amount of the data, ChatGPT can carry out different language-related activities which includes answering questions in different fields and sectors, providing answers in different languages and generating content.

Possibilities of ChatGPT

In its current form, ChatGPT cannot replace the human factor in marketing, but it could support content creation, enhance customer service, automate repetitive tasks and support data analysis.

Supporting content creation: Marketers may use ChatGPT to enhance existing content by using it to edit written work, make suggestions, summarize ideas and improve overall copy readability. Additionally, ChatGPT may enhance search engine optimization strategy by examining ideal keywords and tags.

Enhancing customer service: Businesses may train ChatGPT to respond to frequently asked questions and interact with customers in a human-like conversation. Rather than replacing the human factor, ChatGPT could provide 24/7 customer support. This could optimize business resources and enhance internal processes by leaving high-impact and sensitive tasks to humans. ChatGPT can also be trained in different languages, further enhancing customer experience and satisfaction.

Automating repetitive marketing tasks: According to a 2015 HubSpot report, marketers spent a significant amount of their time on repetitive tasks, such as sending emails and creating social media posts. While part of that challenge has been addressed with customer relationship management software, ChatGPT may enhance this by providing an added layer of personalization through the generation of creative content.

BabyAGI and AutoGPT is another milestone in the development of AI based tools. This is where we use the AI to develop tasks for itself, just amazing.

Additionally, ChatGPT may be helpful in other tasks, such as product descriptions with ecommerce stores. With access to a wealth of data, ChatGPT would be able to frequently update and adjust product descriptions, allowing marketers to focus on higher-impact tasks.

Limitations of ChatGPT

While the wide range of possibilities for enhancing marketing processes with ChatGPT are enticing, it is important for businesses to know about some key limitations and when to limit or avoid using ChatGPT in business operations.

Emotional intelligence: ChatGPT provides a state of the art human-like response and content. However, it is important to be aware that the tool is only human-like. Similar to traditional challenges with chatbots, the degree of human-likeness will be essential for process enhancement and content creation.

Marketers could use ChatGPT to enhance customer experience, but without humans to provide relevancy, character, experience and personal connection, it will be challenging to fully capitalize on ChatGPT. Relying on ChatGPT to build customer connections and engagement without the involvement of humans may diminish meaningful customer connection instead of enhancing it.

Accuracy: While the marketing content may appear logical, it is important to note that ChatGPT is not error free and may provide incorrect and illogical answers. Marketers need to review and validate the content generated by ChatGPT to avoid possible errors and ensure consistency with brand message and image.

Creativity: Relying on ChatGPT for creative content may cause short- and long-term challenges. ChatGPT lacks the lived experience of individuals and understanding the complexity of human nature. Over-relying on ChatGPT may limit creative abilities, so it should be used to support ideation and enhance existing content while still allowing room for human creativity.

Humans are irreplaceable

While ChatGPT has the potential to enhance marketing effectiveness, businesses should only use the technology as a tool to assist humans, not replace them. ChatGPT could provide creative content and support content ideation. However, the human factor is still essential for examining outputs and creating marketing messages that are consistent with a firm’s business strategy and vision.

A business that does not have a strong marketing strategy before integrating ChatGPT remains at a competitive disadvantage. However, with appropriate marketing strategies and plans, ChatGPT could effectively enhance and support existing marketing processes.

Get in touch with our AI Developers to develop custom applications for your app or website requirements. Our team is ready to assist you with whatever your imagination comes up with.

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